Rashmi is a 28 years old advertising professional who has worked hard all her life to
take on a number of leadership roles and build a successful career for herself.
On many a nights, she has to work till late to meet clients deadlines. Her
parents are now forcing her to find herself a good soul-mate and settle down. But she has no time to socialize since she is almost married to her career.
Thousands
of miles away, meet Rahul, an investment banker in New York. He moved to the
United States to study and to build a sustainable future for himself. After
completing his Master’s he was immediately hired by a one of the Big 4's and his
life became an unending circle of meetings, deadlines, weekend lunches and spending most of his days in unknown cities meeting client after
client. His parents live in a small city in India and want him to bring some
balance in his life by marrying a sensible Indian woman who will help him bring
some stability. Neeraj on the other hand, has no time to go out and get to know any Indian woman and hence is pushing off the idea of getting married for now.
This, is
a very typical scene that you will come across among young Indian boys and
girls who, for many reasons and shifted priorities and by the time they realize
that it’s time to find some companionship, it is too late.
Why choose Online Matrimonial sites??
Sometime
around the turn of the millennium, there was an interesting transformation in
the way Indian parents and youth decided to approach the entire concept of
arranged marriages. Visionaries in India introduced an interesting concept of matrimony
websites, which much like today’s social networking websites compelled users to
register, share personal information and interact with other prospective brides
and grooms, allowing them to open doors to finding Indian marital partners from
around the world.
The
immediate benefit of this unique concept was felt among parents, society and prospective
brides and grooms themselves, which resulted in the growth of the sector at a
tremendously pace.
Why do
we need these Websites?
Just
like Leena and Neeraj, there are millions of young Indian boys and girls from
around the world who are finding it difficult to find for themselves perfect
life partners for their own unique reasons. These portals allow users to break
on geographical, social and time related boundaries by opening doors to a
relatively informal route of interaction which has resulted in facilitating
millions of happy marriages.
In
today’s day and age, it is important that traditional values are able to
integrate with modern technology to fill the gap between conventional
ideologies and those of the younger audience. Matrimony websites have been
successful in tapping this mass audience of parents and prospective brides and
grooms who were looking for higher reach, more reliability and convenience.
Having
said that, there is no debate that today’s generation requires tools such as
these portals to help them build a complete and fulfilling life for themselves.
Summary
For more
reasons than one, the Indian youth is in need for tools and portals such as
matrimonial websites which aid them in building a fulfilling and complete life.