Monday, March 31, 2014

Need for Matrimonial Websites

Rashmi is a 28 years old advertising professional who has worked hard all her life to take on a number of leadership roles and build a successful career for herself. On many a nights, she has to work till late to meet clients deadlines. Her parents are now forcing her to find herself a good soul-mate and settle down.  But she has no time to socialize since she is almost married to her career. 
Thousands of miles away, meet Rahul, an investment banker in New York. He moved to the United States to study and to build a sustainable future for himself. After completing his Master’s he was immediately hired by a one of the Big 4's and his life became an unending circle of meetings, deadlines, weekend lunches and spending most of his days in unknown cities meeting client after client. His parents live in a small city in India and want him to bring some balance in his life by marrying a sensible Indian woman who will help him bring some stability. Neeraj on the other hand, has no time to go out and get to know any Indian woman and hence is pushing off the idea of getting married for now. 

This, is a very typical scene that you will come across among young Indian boys and girls who, for many reasons and shifted priorities and by the time they realize that it’s time to find some companionship, it is too late.

Why choose Online Matrimonial sites??

Sometime around the turn of the millennium, there was an interesting transformation in the way Indian parents and youth decided to approach the entire concept of arranged marriages. Visionaries in India introduced an interesting concept of matrimony websites, which much like today’s social networking websites compelled users to register, share personal information and interact with other prospective brides and grooms, allowing them to open doors to finding Indian marital partners from around the world.

The immediate benefit of this unique concept was felt among parents, society and prospective brides and grooms themselves, which resulted in the growth of the sector at a tremendously pace. 

Why do we need these Websites?

Just like Leena and Neeraj, there are millions of young Indian boys and girls from around the world who are finding it difficult to find for themselves perfect life partners for their own unique reasons. These portals allow users to break on geographical, social and time related boundaries by opening doors to a relatively informal route of interaction which has resulted in facilitating millions of happy marriages.

In today’s day and age, it is important that traditional values are able to integrate with modern technology to fill the gap between conventional ideologies and those of the younger audience. Matrimony websites have been successful in tapping this mass audience of parents and prospective brides and grooms who were looking for higher reach, more reliability and convenience.

Having said that, there is no debate that today’s generation requires tools such as these portals to help them build a complete and fulfilling life for themselves.


For more reasons than one, the Indian youth is in need for tools and portals such as matrimonial websites which aid them in building a fulfilling and complete life.

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